The Radsson
Hotel
4545 Mac Arthur Blvd.,
Newport Beach

Members: $15
Non-Members: $40

Register on-line

or contact SCSC at
(310) 328-0043

How do you mobilize your company so that every move you make every breath you take, adds value to your Brand?

This becomes a more critical question once you discover the tight linkage between your company's Brand and its stock price. While Branding was once thought to be strictly within marketing's purview, today it is also senior management's role to proactively manage perceptions and expectations of investors, partners, editors, even employees - which all greatly influence a company's future.

Please join us to learn about a new methodology for building Brands from a top down perspective.

The presentation will start with an analysis of why 35-to-45 percent of a company's valuation is tied directly to the strength of its Brand. We'll then share with you an implementation method for managing and measuring the key components of your Brand - your company's Reputation, Momentum, Differentiation and Vision. Followed by an outline of specific metrics and steps to drive company valuation. This approach will enable companies to focus on building Brands that deliver the highest return - a increase in market capitalization.

PRESENTERS:

• Chip Shafer, CEO, Shafer Advertising
• Rick Sharga, GM/EVP, neoBrands
  

THE SPEAKERS

Chip Shafer, CEO, neoBrands
Chip founded Shafer Advertising and Public Relations in 1983, and grew the company into one of the largest independently owned technology-marketing firms in the country. His latest endeavor, neoBrands, is focused on developing and delivering Brand Architecture for technology companies, e-businesses and B2B enterprises that need to build or rebuild powerful, sustainable brands.

Rick Sharga, GM/EVP, neoBrands
Rick brings 20 years of corporate and agency experience to neoBrands, where he is responsible for account service and the development of marketing strategy. Rick's wide range of strategic planning, brand development and marketing skills have been honed while working with clients like Dupont, Hitachi, Fujitsu, Cox Communications, Commodore, Honeywell and Toshiba in various areas of technology, consumer electronics and retail.


About neoBrands
NeoBrands has reinvented corporate marketing and communications to build strong brands - managing the bundle of perceptions that prospects, customers, editors, investors and your business community have about your company.

NeoBrands counsels clients on Brand Strategy, mapping the competitive landscape and core competencies against business objectives. They develop Laser Messaging that builds differentiation based on clarity, relevance and affinity. They manage Audience Development, leveraging messages and delivery mechanisms across all influences. Finally, they execute aggressively, with a synchronized, integrated suite of marketing services that includes press and analyst relations, print, broadcast and online advertising, direct marketing, corporate identity and savvy Web work, all of which builds brands and delivers measurable results. www.neoBrands.com