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IMPACT!
Sales & Marketing
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October
29, 2002
Optimized Marketing Your Guide To Achieving Rapid ROI on Web Site Optimization & Targeted Search Engine Traffic |
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We all know that the response rates on banner advertising and email marketing keeps falling. But did you also know that web site optimization and pay for click models can yield your company solid ROI numbers, even better than most conventional forms of advertising? This informative session will focus on best practices and the benefits that can be achieved through web site optimization. We will also explore how you can generate traffic from search engines by targeting keywords, including using the several available pay per click models. If you have a limited budget or if you are not taking advantage of optimization techniques, you won’t want to miss this informative session. Our expert panel will provide an overview of what you need to do, specifics on how to get started and how to measure results. As a bonus for attending, please pick up your free copy of the Top Do’s & Don’t of Web Site Optimization. Panelists:
Moderator: Michael Rice, President/CEO, TargetMarketInteractive View
a special video clip by Michael Rice:
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Doubletree
Hotel
1707 Fourth St Santa Monica 6:00-7:00 p.m. Networking 7:00-9:00 p.m. Dinner & Presentation SCSC Members $25.00 Non-Members $50.00 Or Call (310) 328-0043 |
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