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IMPACT!
Sales & Marketing
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July
30, 2002
Achieve Fast Time-To-Market An Executive Guide to Making Things Happen Fast |
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| Most
Sales and Marketing executives instinctively know that getting to
market quickly is important, faced as they are with customer deadlines,
tradeshows and competitive pressures. However, many do not appreciate
how critical it truly can be. Often, a few weeks or months delay can
make the difference between success and failure - not only for the
product under development, but for future generations of products
as well. The executives usually underestimate the value of time-to-market
by an order of magnitude or more, resulting in sub-optimal resource
tradeoffs and missed opportunities to accelerate cycle time.
This session will present tools and techniques for calculating and quantifying the value of time-to-market and for making intelligent tradeoffs between cycle time and resources. You will also learn the common mistakes that many companies make in managing their business as product life cycles shrink, and how you can avoid these mistakes. Our panel will provide real-life examples to illustrate successes (and failures) from which you can learn. If you are facing pressures to bring products to market faster, you will definitely want to attend this meeting! Panelists:
Mr. James B. Schultz Jim is the head of Enterprise Branded Software Products Americas for NYSE traded MSC.Software Corporation, Santa Ana, California, the leading seller of Finite Element Analysis (FEA) simulation software. In his role Jim oversees all marketing, product development, engineering, funded and un-funded development, as well as pre and post sales support for the company's core branded products. Prior to joining MSC in late 2000, Jim was Executive Vice President Sales & Marketing of EOS Corporation, an industry leading power systems company located in Camarillo, CA. And the Executive Vice President of Whittaker Corporation, a multi-faceted NYSE traded conglomerate involved in aerospace, defense, telecommunications, data networking, medical systems and many other industries. Brad Grob, Managing Partner of the Cambrix Group Brad Grob is the former Executive Vice President of Marketing for Emblaze Systems, a leading supplier of software solutions for streaming audio and video over telecom and IP networks. He was responsible for Emblaze' marketing and product management activities and, in conjunction with the senior management team, completed a public offering on the London Stock Exchange. Currently, Mr. Grob is the Managing partner of the Cambrix Group, where he helps companies build profitable businesses in new and emerging markets. He has a Bachelor of Science degree in both Electrical Engineering and Economics and an M.B.A from the Wharton School, University of Pennsylvania. He has served on the Board of Directors for a variety of industry organizations and companies including the IMA (International Multimedia Association), Packaging SIG of the Software Publishers Association, and the Southern California Software Council. Mr. Grob is also teaches Marketing at UCLA.
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Doubletree
Hotel
1707 Fourth St Santa Monica 6:00-7:00 p.m. Networking 7:00-9:00 p.m. Dinner & Presentation SCSC Members $25.00 Non-Members $50.00 Or Call (310) 328-0043 |
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