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Bootcamp
January 22, 2002

Solution Selling…A Business Process for
Difficult-to-Sell Products and Services

As buyers, our interactions with sellers can vary greatly. Think about your most positive buying experiences. What did the seller do that helped create a positive experience? Now think about your own selling organization. What do your best sales people do to create positive buying experiences for your customers? Describe the process they use to sell effectively.

Many executives can readily describe the major steps involved in hiring employees or developing products but are at a loss when trying to articulate their sales process.They observe significant differences in their best sales people but can't describe what it is they do. Just like there are master chefs that cook without recipes, there are highly successful reps that appear to be "naturals." A process is, in fact, being used; it just isn't broken down into steps that can be easily followed and repeated. Our clients have learned that a systematic process can be applied to sales and that the process can then lead to predictable and repeatable results.


The Radisson Hotel
4545 MacArthur
Newport Beach


8:00-8:30
a.m.
Registration/Breakfast
8:30-12:00 p.m.

Presentation

SCSC Members $25.00
Non-members $50.00



Or Call (310) 328-0043

Are you having difficulty in any of the following areas?

  • Too many sales calls involve presentations about products to end users, instead of conversations about business issues with executives or decision makers.
  • Too many deals are lost to "no decision" because customers don't see a reason to change or don't have the confidence that transitioning to new technology will be
    successful.
  • Providing samples or demos, flying technical people around, and generating thick proposals that never get read results in "high cost, but no sale".
  • It takes 9 to 12 months to discover a hiring error.

  • At this bootcamp you will learn:

  • How to create a software sales process that works time and again
  • Align your selling activities with how your prospects buy technology
  • Define a sales process that reflects what is important to the buyer, not the seller
  • Learn what is important to the buyer and when, in the sales cycle
  • Make how you sell, not just what you sell, be a competitive advantage

  • How to improve your sales professionals' skills in four critical areas

  • Prospecting: How to turn the "not looking" into active prospects
  • Need Development: Uncovering software buyers' hidden needs
  • Control: Qualification and process control of the software sales cycle
  • Negotiation: closing and account management tactics
  • Keynote Speaker:
    Andrea Edwards, Senior Partner of the Vision Group


    Andrea Edwards has been a licensed Solution Selling© Affiliate since 1995. She is a Senior Partner of The Vision Group, a sales process development and training
    organization with offices in Massachusetts, Minnesota, Colorado, and California.