Solution Selling A Business Process for
Difficult-to-Sell Products and Services
As buyers, our
interactions with sellers can vary greatly. Think about your most
positive buying experiences. What did the seller do that helped
create a positive experience? Now think about your own selling organization.
What do your best sales people do to create positive buying experiences
for your customers? Describe the process they use to sell effectively.
Many executives
can readily describe the major steps involved in hiring employees
or developing products but are at a loss when trying to articulate
their sales process.They observe significant differences in their
best sales people but can't describe what it is they do. Just like
there are master chefs that cook without recipes, there are highly
successful reps that appear to be "naturals." A process
is, in fact, being used; it just isn't broken down into steps that
can be easily followed and repeated. Our clients have learned that
a systematic process can be applied to sales and that the process
can then lead to predictable and repeatable results.
Are you
having difficulty in any of the following areas?
Too many
sales calls involve presentations about products to end users,
instead of conversations about business issues with executives
or decision makers.
Too many
deals are lost to "no decision" because customers don't
see a reason to change or don't have the confidence that transitioning
to new technology will be
successful.
Providing
samples or demos, flying technical people around, and generating
thick proposals that never get read results in "high cost,
but no sale".
It takes
9 to 12 months to discover a hiring error.
At this bootcamp you will learn:
How to create
a software sales process that works time and again
Align your
selling activities with how your prospects buy technology
Define a
sales process that reflects what is important to the buyer, not
the seller
Learn what
is important to the buyer and when, in the sales cycle
Make how
you sell, not just what you sell, be a competitive advantage
How to improve your sales professionals' skills in four critical
areas
Prospecting:
How to turn the "not looking" into active prospects
Need Development:
Uncovering software buyers' hidden needs
Control:
Qualification and process control of the software sales cycle
Negotiation:
closing and account management tactics
Keynote Speaker:
Andrea Edwards, Senior Partner of the Vision Group