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Bootcamp
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February
19 ,
2002
Making the Most of Your PR Budget |
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| Remember
the good old days of 1999 when PR budgets were as limitless as the
number of stock options you were going to cash in and retire on?
Oh, well...back to reality. These days, everyone is trying to make do with less. Less money. Less staff support. And less media vehicles to run your story. This is especially true for Technology Marketers, whose budgets have fallen faster and more dramatically than the NASDAQ. As advertising budgets have vanished, PR has become more important than ever as the primary means of broad-based communications. Yet PR budgets haven't grown to support this increased responsibility. Which leaves PR folks with the challenge of delivering caviar-like results on a peanut butter budget. Find out how to do just that at an all-new PR Bootcamp: Making the Most of Your PR Budget. Presented by the Software Council of Southern California, this event will feature a group of Southern California's most high-powered PR industry experts sharing tips and useful information on making your PR dollars do more. Agenda |
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Doubletree Hotel 1707 Fourth St. Santa Monica Directions 5:00-5:30 p.m. Registration 5:30-8:30 p.m. Presentation SCSC Members $25.00 Non-members $50.00 Or Call (310) 328-0043 |
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