February
2002
TABLE OF CONTENTS Corporate Sponsors
  • 2002 Industry Awards
  • Board of Directors 2002
  • Two New Special Interest Groups
       Slated for March and April
  • Sponsorship
  • Membership
  • Member Survey
  • USC Business Strategy Offer
  • Business Insights:
  • CEO Perspectives
  • Finance
  • Marketing
  • Product Development
  • Public Relations
  • SCribe Online Authors
  • SCSC Overview and Mission
  • Contact Us
  • Infinity Level






    Platinum Level


    Gold Level
    Silver Level


    Events


    February 13
    Valley Chapter - Ventura Edition
    How to Survive and Thrive in the Software Industry

    February 19
    Bootcamp
    Public Relations

    February 26
    Inland Empire Chapter Dinner
    Executive Roundtable

    February 28
    eBusiness / OC Chapter Dinner
    Successful Product
    Launching Strategies

    VentureNet 2002


    Announcing
    VentureNet 2002

    May 28-29, 2002

    St. Regis Monarch Beach

    Newly Opened
    July 30, 2001

    SCSC Board of Directors

    Executive Committee:

    Chairman: Jerry Skillett
    CEO
    24-7-digital, Inc.

    President: Sue Plummer
    Vice President
    VantageMed

    Treasurer: Tim Lovoy
    Partner
    Deloitte & Touche

    Secretary: Richard Hansen
    Partner
    Petillon & Hansen

    Directors:

    Gary Bennett
    President
    Sigura Communications &
    Publishing

    Jeffrey M. Harris
    Chief People Officer
    Populab

    Mike Harris
    Principal
    Mike Harris & Associates

    Jay Johnson
    CEO
    SynerSoft

    James Knudson
    Managing Director
    RSM McGladrey

    Richard Koffler
    CEO
    Koffler Ventures LLC


    Dr. Adam Kolawa
    CEO/Chairman
    Parasoft

    Hoshi Printer
    CFO
    Autobytel, Inc.

    Helen Russell
    President
    SCS, Inc.

    Edwin Sauve
    Senior Vice President
    Silicon Valley Bank

    Mark Skiba
    Chief Strategy Officer
    Storactive, Inc.

    Norman Wolfe
    Vice President
    Select University Technologies








     
    2002 Software Industry Awards

    Congratulations to the 2002 Software Industry Award Winners!

    Software CEO of the Year
    Frank Perna, MSC.Software Corporation

    Software Developer of the Year
    Best Software, Inc.

    Entrepreneur of the Year 2001
    Sanjeev Kuwadekar, CEO, Hey Anita Inc.

    Interactive Content Company of the Year
    Activision

    more...

    BOARD OF DIRECTORS 2002


    Welcome New Directors:
    Dr. Adam Kolawa, Chief Executive Officer, ParaSoft Corporation
    Hoshi Printer, Chief Financial Officer, Autobytel
    Edwin Sauve, Senior Vice President, Silicon Valley Bank


    Complete List of Board and Bios
    TWO NEW SPECIAL INTEREST GROUPS SLATED
    FOR MARCH AND APRIL


    SOFTWARE EXECUTIVE ROUNDTABLE

    TECHNOLOGY SIG

    Details in future email announcements. Speaking opportunities by invitation only.

    MEMBERSHIP

    Since 1991, the Software Council has been serving as a leader in the Southern California software and Internet marketplace by bringing CEOs, presidents and other executives up-to-the minute advice on management practices, strategic business alliances, business resources, and marketing trends to funding opportunities. Join us or refer a business associate! http://www.scsc.org/membership/join.html

    SCSC Member Survey

    Dear Software Council Member,

    The Software Council requests your input on the topic of workforce development and training initiatives. One of the benefits members receive through the Software Council is access to educational programs relevant to the software industry. We have been working to develop strategic relationships with companies who will provide either private or group training to SCSC members at reduced costs. In order to understand your needs better, we would like your input to the following questionnaire. Click here

    USC MARSHALL SCHOOL OF BUSINESS - BUSINESS STRATEGY OFFER


    The final year Executive MBA students of USC's Marshall School of Business are looking for an opportunity to do a business strategy project for local high technology companies.

    They are looking for high-technology companies with a minimum of $ 10 million annual revenue and over 75 employees that can use assistance in both the formulation of strategy and the implementation of strategy for the entire company or a large business division.

    The project must have support from the top management. The business strategy formation and implementation plan would be done for FREE by a team of 4-5 Executive MBA students.

    USC's Marshall Executive MBA program is ranked # 6 among the nation's top programs. Executive MBA Students have on an average 20 years of work experience.

    If you are interested in getting an external consulting team to work on your business strategy for Free please contact Anjay Bajaj at abajaj@usc.edu or 949-293-4561 by February 15th.

    SCSC LAUNCHES SPONSORSHIP PROGRAMS FOR 2002

    The Corporate Sponsorship program provides year-round opportunities for branding, business development and regional marketing exposure. For our annual events, there are limited VentureNet 2002 and Software Industry Awards 2003 sponsorship opportunities available. Please contact Dawn Reese, Director of Member and Sponsor Relations for details at dawn@scsc.org.

    BUSINESS INSIGHTS FROM SCSC MEMBERS


    CEO Perspectives

    Critical Issues…Failures During Economic Recovery
    By SCSC Member, Gene Siciliano, founder and president of Western Management Associates

    All companies struggle at some level during a downturn. All, or most, pull in spending, cancel commitments, slow down payments to suppliers, try harder to collect customer accounts, delay hiring, initiate layoffs, and so on. Some companies fail during this period because they do not have the resources to survive a drop-off in sales, but many other weak companies continue to survive because their stronger competitors are too busy protecting themselves to take advantage of the weakness they could find if they were aggressive instead. more...


    FINANCE

    Dealing with Uncertain Times: Is Now the Right Time to Sell?
    By SCSC Infinity Sponsor, Kimberly Valentine, Partner, Deloitte & Touche's National Corporate Finance/Mergers & Acquisitions Group

    Wouldn't it be nice if life provided us with easy answers to some of life's more difficult questions: which house to buy, which job to take, when to get married, when to sell your business to make the most amount of money? And if life wasn't tough enough, now we are forced to operate in an undefined and changing world. So, how do you determine the best time to sell? more...



    MARKETING

    Marketing with the Big Dogs
    By SCSC Member, Jeff Ballard, CEO Satellite Marketing

    With all of the positive signs lately, it looks like the market is going to rebound this year. Are you going to be a part of it? Are you doing the things now to ensure your company will still be in the consideration mix with your prospects? Or are you still waiting to see if the rebound is real? The market leaders are taking appropriate action so as not to not lose any ground and will probably be among the first to gain from the economic rebound. Are you going to keep up? more...


    PRODUCT DEVELOPMENT

    The Necessity of Software Product Concept Testing
    By SCSC Member, Jim Stedt, Hartley & Associates

    What is Software Product Concept Testing?
    The Software Product Concept Test is one of the better behaviors that the "bricks and Mortar" companies developed. This assessment takes a product or service, out for review by a number of potential customers and records their reactions. This procedure gives the company valid data to the acceptation or rejection of the product or service before expensive development costs are incurred. more...


    PUBLIC RELATIONS

    Advancing Your Brand With Public Relations
    By SCSC Member, Judy Anderson, Vice President, Benjamin Group

    A strong brand is one of your company's most valuable assets. Learn how public relations techniques can help build your brand -- regardless of whether you work for a start-up company or a well-established business. more...

    SCSC SCRIBE ONLINE AUTHORS

    If you are a SCSC member, we need you to share your business experiences. Please contribute articles on relevant management, finance/funding, sales and marketing as well as organization development issues that drive software and Internet companies. For ideas and inspiration, contact Dawn Reese, at dawn@scsc.org

    SCSC Overview and Mission

    The Software Council of Southern California (www.scsc.org) is a non-profit industry trade association, comprised of software and Internet development organizations as well as those businesses that provide support and services to Southern California's software industry. The organization's mission is to bring people and information together to promote industry economic growth, encourage new technologies and enhance software and Internet entrepreneurism.

    How To Contact Us
    Catrina Gruver, Director of Programming, catrina@scsc.org
    Dawn Reese, Director of Member and Sponsor Relations, dawn@scsc.org
    Kristen Messineo, Program Coordinator, kristen@scsc.org

    Software Council of Southern California
    2461 W. 208th, Suite 202
    Torrance, CA 90501

    Phone: (310) 328-0043
    Fax: (310) 224-1993

    www.scsc.org

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