August 2001

Built by Association

  Corporate Sponsors
by SCSC Board of Directors President, Jerry Skillett, CEO 24-7 digital

We've come a long way. Just 10 years ago we were made up of little breakfast meetings of 7 or 8 original people. It's good to know that 10 years later, the ability to pull up a chair and share your visions and concerns with like-minded individuals is still what the Software Council is about. We have provided more and more opportunities to do that for members than any organization that I have ever been involved with. more....
Infinity
Platinum
Gold
Events

August 23
Orientation Orange County
About SCSC

August 30
eBusiness OC
Marketing & Branding

September 5
Central Coast Chapter
Public Relations

September 11
Technology CFO Forum
Attracting and Retaining
Your Workforce


September 12
Repartee
Meet, Greet and Sweet-Talk Southern California's VCs and Angels

September 18
Orientation Los Angeles
About SCSC

September 19
IMPACT! Sales and Marketing
Alternative Marketing 2001
Guerilla to Viral: Lessons Learned.

VentureNet 2002


Announcing
VentureNet 2002

May 28-29, 2001

St. Regis Monarch Beach

Newly Opened
July 30, 2001

SCSC Board of Directors

Executive Committee:
Chairman: Norman Wolfe, Vice President
Select University Technologies Inc.

President: Jerry Skillett, CEO
24-7 digital

Vice President: Sue Plummer, Vice President

VantageMed

Treasurer: Tim Lovoy, Partner
Deloitte & Touche

Secretary: Richard Hansen, Partner

Petillon & Hansen

Directors:
Gary Bennett, President
Sigura Communications & Publishing

Robert Clarke, Vice President of Operations
FrontRange Solutions Inc

Ron Davis, Vice President
Peerless Systems Corporation

Jeffrey M. Harris, Chief People Officer
Triad Technology Group/Vroom, Inc.

Mike Harris, Principal

Mike Harris & Associates

Jay Johnson, CEO

SynerSoft

James Knudson, Partner

RSM McGladrey

Richard Koffler, Managing Director
Koffler Ventures LLC

Dr. James Z. Li, CEO
LeadingWay Corp.

Helen Russell, President

SCS, Inc.

Mark Skiba, CEO
Storactive, Inc.

SCSC 10TH ANNIVERSARY MEMBERSHIP OFFER!

FrontRange Solutions Inc
sponsors the Software Council of Southern California

Join or renew your membership today and receive a
a complimentary copy of their award-winning,
CRM solution called Goldmine. Valued at over $1,000
!

See details!

SCSC LAUNCHING 6TH SOFTWARE INDUSTRY DIRECTORY
As the Software Council of Southern California celebrates its tenth anniversary, we are pleased to announce the launch of our 6th Software Industry Directory for the entire Southern California region.

Over 8,000 companies will be showcased in this year's Directory including software, Internet, wireless, optical and biomedical technology companies as well as service providers. Your company will be listed regardless of Software Council membership status. Please take the time today, to update your listing click here.

VENTURENET 2001 - EVENT RECAP!
By Steve Chesterman, NeoBrands, Sr. Brand Architect

VentureNet 2001 took place May 29-30 at the Hyatt Regency in Irvine, Calif., with more than 600 investors, entrepreneurs and service organization attendees. Venture Capitalists and investors registered in record numbers this year, signaling the emerging growth and promise of technological innovation among Southern California entrepreneurs. more...

FINANCE
Looking for the Next Step in Your Company's Financial Future?
A Strategy for Wealth Maximization,
by SCSC Member, Kimberly Valentine, Partner Deloitte & Touche

Is your company at a critical crossroad? Perhaps you want to grow to the next level but aren't sure whether to bring in a financial partner, take on debt, or acquire another company. Is selling the company a better move? If you are approaching retirement age, these concerns loom even larger.

Take heart; you are not alone. Some of the biggest questions facing privately-owned middle market companies are, "How do we know when it's the right time to exit? How do we cash out the equity we've built up in the company and maximize shareholder value? And who can help us find the answers?" more...

MARKETING
Engineered Marketing Stage 3 - Implementation by SCSC Member,
Jeff Ballard, CEO Satellite Marketing
Fourth and final installment in a series.

You love your new campaign. The execs like the ads. Sales likes the collateral. And customers seem to like your Web site. There is a lot of activity and everyone seems to be happy with the effort. But, is your marketing working? How do you know? Engineered Marketing means never having to ask these questions.

Over the last few months we have been going through the Engineered Marketingä methodology. We reviewed the measurable, quantifiable approach that will yield predictable results. Engineered Marketing features four distinct phases - Strategy, Planning, Implementation, and Net Results Analysis. This methodology will guide the development, execution and measurement of your marketing efforts with greater accuracy toward the desired outcome. In this series we covered identifying your strategy, developing your plan, and executing with precision. Now comes the moment of truth. Is any of it working? Are you getting the results you want? more...

SCSC SCribe Online Authors
If you are a SCSC member, we need you to share your business experiences. Please contribute articles on relevant management, finance/funding, sales and marketing as well as organization development issues that drive software and Internet companies. For ideas and inspiration, contact Dawn Reese, at dawn@scsc.org.
SCSC Mission
The Software Council of Southern California (www.scsc.org) is a non-profit industry trade association, comprised of software and Internet development organizations as well as those businesses that provide support and services to Southern California's software industry. The organization's mission is to bring people and information together to promote industry economic growth, encourage new technologies and enhance software and Internet entrepreneurism
How To Contact Us
Catrina Gruver, Director of Programming, catrina@scsc.org
Dawn Reese, Director of Member and Sponsor Relations and SCribe Editor, dawn@scsc.org
Kristen Messineo, Program Coordinator, kristen@scsc.org

Software Council of Southern California
2461 W. 208th, Suite 202
Torrance, CA 90501

Phone: (310) 328-0043
Fax: (310) 224-1993

www.scsc.org

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