Press Release

CONTACT:
Catrina Gruver, Software Council of Southern California (310) 328-0043
Or Glynne Harris, Mike Harris & Associates (909) 338-5634

Strategic Marketing: Appropriate Funds Allocation Themes Software Council’s Impact! SIG January Meeting

SANTA MONICA, CA – Jan. 4, 2001 – Strategic marketing as the front-end activity to control under- or over-spending will be explored at the Software Council’s Impact! Sales & Marketing SIG on Jan. 18, starting at 6 p.m. at the Doubletree Suites in Santa Monica.

James H. Smith, Executive Vice President of Starbase Corp. and Riggs Eckelberry of NetCatalyst will join a panel of experts to discuss using strategic marketing to set objectives which reduce wasting marketing dollars and maximize return on the investment.

Admission is $25 for Software Council members and $50 for non-members.   For reservations contact the Software Council at 310-328-0043 or register on-line at www.scsc.org  

About the Software Council of Southern California

The Software Council of Southern California ( www.scsc.org) is a non-profit industry trade association, comprised of software and Internet development organizations as well as those businesses that provide support and services to Southern California's software industry. The organization’s mission is to bring people and information together to promote industry economic growth, encourage new technologies and enhance software and Internet entrepreneurism.

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