Valley
Chapter Dinner
Shaping the Future of Interactive Advertising
January 21, 2003
Overture
(Nasdaq:OVER) is today the world's leader in Pay-For-Performance
search on the Internet. Formerly known as GoTo.com, the Company
was founded in 1997 by Bill Gross' Idealab. Unlike many of the
dot com companies that failed to develop sustainable businesses
models, Overture has become one of the fastest growing companies
with revenues of $468 million through September 2002, up from
$185 million in the same period last year. The company created
the market for Pay-For-Performance search by redefining how businesses
market online. In the third quarter 2002, Overture facilitated
500 million paid introductions on a worldwide basis between consumers
and its 73,000 advertisers, who bid for placement on relevant
search results and pay Overture only when a consumer clicks on
their listing.
Join
the Valley Chapter of the Southern California Software Council
on January 21, 2003 to hear Todd Daum, Vice President of Marketing
at Overture. Todd will share how Overture became an industry powerhouse
and the impact his company has had on the overall online advertising
marketplace. In addition, he will talk about major trends that
will shape the future of online advertising and the impact it
will have on businesses like yours.
Guest
Speaker:
Todd Daum,
Vice President of Marketing at Overture