Software
Executive's Roundtable
Los Angeles
August 12, 2003
Getting
Off the Pendulum:
Working On the Business Instead of In It.
Featuring: Ann Price, President & CEO, Motek,
Inc.
The Software
Executive Roundtable is a moderated forum where executives of
Southern California software companies meet and discuss in an
open and collaborative environment key issues that directly
affect the success of their ventures. The Roundtable shuns panels,
talking heads and sales pitches; it is a solid 90 minutes of
peer-to-peer information exchange and debate. The moderator
for each session is a well-known and knowledgeable pundit, investor
or luminary in Southern California's software industry.
Attendance
Guidelines:
While the Roundtable is designed for the sole benefit of executives
of software companies, service providers may attend if they are
joined by a guest who is a software company executive. Non-members
are welcome to attend, one-time at the non-member rate.
About Ann
Price
Ann Price
is changing the way companies run their warehouses and distribution
centers. As CEO of Motek, a Beverly Hills, California software
company, Ann is also revolutionizing quality of life in the workplace.
Ann began
her technology career as a General Electric Consulting Services
consultant in 1982. Initially her work involved implementing large
IBM mainframe systems. Placed in Jack Welch's fast track management
program, Ann quickly found herself directing corporate projects,
first an inventory project for Southern California Edison, at
that time the largest IBM installation on the West Coast, and
later for Transamerica Financial.
Excited by
the advent of the PC, Ann designed, developed and implemented
the first Los Angeles micro-computer curricula for a private university
and conducted evening classes as well as in-house seminars for
a university's extension program. She subsequently implemented
her courses in several large corporations including GE, SCE, Transamerica,
MCA Universal, Blue Cross, and Hilton. Ann's program was later
embraced by the Los Angeles School District.
At age 24,
Ann left GE to become an independent consultant. Sensing market
opportunities related to newly developed PC local area networks,
PC-mainframe integration, and corporate downsizing, Ann developed
a business plan and secured $2 million in venture capital to build
a consulting company focused on these issues. As Ann grew that
business and watched her investors reap the rewards she resolved
to build and fund her own company on her own terms.
Perceiving
new opportunities emerging in specialized vertical market applications,
Ann decided to capitalize on her early experience with supply
chain software. Her original exposure to inventory systems made
her aware that less than 10% of America's warehouses were automated.
Her search for warehouse automation software confirmed that this
was due to the lack of viable off-the-shelf solutions. In 1990,
Ann created Motek to capture that market opportunity. Since then
Motek has successfully provided industry leaders in grocery, liquor,
soap, and electricity with an off-the-shelf PC warehouse software
solution that allows them to change the way they do business forever.
Ann also enables Motek's customers to improve the quality of their
lives.
Ann Price
is as noted for her management practices as she is for her company's
products and services. Recognized by the Wall Street Journal and
Fortune Magazine for implementing innovative employee benefit
plans, Ann is famous for building work environments that improve
quality of life and respect diversity. Ann's speaking engagements
include: California Governor Pete Wilson's Call To Action Conference,
Good Morning America (ABC), and The Site (MNBC). Ann was featured
in a book entitled Lean & Meaningful and is also a frequent
speaker at YEO (Young Entrepreneur Organization) and TEC (The
Executive Committee). Her affiliations include: YEO, TEC, NAFE,
NAWBO, the Beverly Hills Chamber of Commerce, and Birthing of
Giants at MIT (Massachusetts Institute of Technology).

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