Location
The DoubleTree
Guest Suites
1707 Fourth St.
Santa Monica


Agenda
5:00-5:45 PM Networking
5:45 PM Dinner is Served
6:00-8:00 PM Presentation

Cost
Members $25
Non-members $50

Parking
Validated Self-Parking $5
Validated Valet $9


Or Call (310) 328-0043

Los Angeles Chapter

FINDING YOUR BEST ROADMAP FOR GROWTH

April 3, 2003

You have products and customers. What's your next move? Do nothing new? Develop new products for your current customers? Find new customers for your current products? Craft a totally new direction by developing and selling new products to new customers? Or sell the company altogether and let someone else worry about it?

This two-part bootcamp explores how to create and test the best
decision-making roadmap for you. The purpose is not to tell you what's your
endpoint - because that's for you to find out - but to give you the tools to
get there safely and profitably.

The audience for this bootcamp includes CEOs, CTOs, CMOs and CFOs of
companies that sell software and software services.

The panelists have been-there-done-that experience and will present their
views in an entertaining, informative and highly-interactive format where
your active participation is the key to success.

Panelists:

Moderator: Brad Grob, Managing Partner, The Cambrix Group Inc.

About the Panelists

Chris Harano is CFO of Day Software. Previously he was Day's vice president of corporate development, responsible for building strategic relationships and expanding Day's worldwide growth opportunities. He was also Day's vice president of financial and strategic planning. He has also served as interim-CFO and financial advisor to several Internet-related ventures. Chris was director in the Financial Advisory Services practice of PriceWaterhouse, served as an auditor with PriceWaterhouse, and worked at a merger and acquisitions boutique. He holds an MBA from the Sloan School of Management at MIT, and a B.A. in economics from University of California, Los Angeles.

Blaine Ornburg is a member of Tech Coast Angels of Orange County and a
result-driven leader adept at developing technology strategies and building
profitable businesses. Blaine has led product and software development teams
to deliver high availability transaction processing products and services for the healthcare, insurance, and financial services industries. He has held executive positions with CSI, First Data Corporation, VISA, and spearheaded CCC Information Services' $80 million IPO. Blaine began his career with IBM and is a graduate of the University of Arizona. Go Wildcats!

David Telleen-Lawton, CEO, Decisive Path, combines the problem-solving skills from his engineering education with his leadership experience as a key member of sales and marketing teams at several start-up companies. He emphasizes the Best Practice of assembling a team of business and engineering managers and leading them in waves of "sales" meetings at prospective customers' sites as early as possible in the development cycle. The results are products with bull's-eye features in their first versions, a backlog of customer interest at introduction, and a business properly scaled to the opportunity. His background includes operating experience at several consumer-products and high-tech companies, including Procter & Gamble and SpectraLink. He holds Master and Bachelor degrees in Industrial Engineering from Stanford University and was honored with the School of Engineering Senior Achievement Award.

Brad Grob is the Managing Partner of The Cambrix Group Inc., a consulting firm founded in 1998 that is focusing on helping software and technology companies to build top-line, profitable revenue growth. Brad has a proven track record in helping companies build profitable businesses in new and emerging markets and his areas of expertise include strategy, product development, marketing, and business development.

During his years of consulting, Brad has consulted to dozens of company, both Fortune size companies such as Xerox and AT&T, as well as growth companies such as Tickets.com, GoToMyPC, and Whole Health Management. Before founding Cambrix, Brad served as Executive Vice President, Marketing for Emblaze Systems, a leading supplier of IP based video streaming software solutions. While at Emblaze, he was part of the senior management team that launched the Company's initial product line and then successfully completed a public offering on the London Stock Exchange. Prior to Emblaze, Brad was Vice President, Business Development for Multicom Publishing, a leading electronic media publisher. He was responsible for identifying and implementing new product, market, and acquisition opportunities as well as managing key strategic relationships. Mr. Grob in conjunction with the senior management team, completed an initial public offering on Nasdaq. Prior to Multicom, Brad served as Group Director, Market Development for Baker & Taylor, a billion-dollar software and media distributor during which he was part of the senior management team that grew software sales from $40 million to $140 million within a two year period.
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Mr. Grob graduated Magna Cum Laude from Duke University with a Bachelor of Science degree in both Electrical Engineering and Economics. He also holds an M.B.A from the Wharton School, University of Pennsylvania.


Lewis Stanton has more than 25 years of senior management experience in the U.S. and internationally in enterprise software, professional services, media, and financial services. Prior to joining E Team, he was President and CEO of Personic, Inc., a global provider of enterprise software for human capital management, until October 2001. At Personic, Stanton effected a successful turnaround in just over a year, reducing total expenses six-fold, growing total revenues by 25 percent during an economic recession and reaching operational profitability. Previously, as Executive Vice President and Chief Operating Officer of MAI Systems Corporation, he transformed a legacy hardware company into a high growth software and professional services company. Prior to MAI, Stanton was Chief Financial Officer of Data Analysis Inc., the parent company of Investor's Business Daily. He served as CEO of DAI's Daily Graphs unit and led DAI's move into online content delivery through AOL, Prodigy, CompuServe and other portals. Earlier, Stanton spent 12 years with Andersen's accounting and consulting practices, including assignments in Asia, Europe, and London. He served on Andersen's firm-wide M&A and Capital Markets teams and was responsible for its Capital Markets Practice in the Southwestern United States. Stanton is a past President of the Association of Western Securities Management. He holds a B.S. degree from the University of Birmingham, U.K.


 

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