You have
products and customers. What's your next move? Do nothing new?
Develop new products for your current customers? Find new customers
for your current products? Craft a totally new direction by
developing and selling new products to new customers? Or sell
the company altogether and let someone else worry about it?
This two-part
bootcamp explores how to create and test the best
decision-making roadmap for you. The purpose is not to tell
you what's your
endpoint - because that's for you to find out - but to give
you the tools to
get there safely and profitably.
The audience
for this bootcamp includes CEOs, CTOs, CMOs and CFOs of
companies that sell software and software services.
The panelists
have been-there-done-that experience and will present their
views in an entertaining, informative and highly-interactive
format where
your active participation is the key to success.
Panelists:
Moderator:
Brad Grob, Managing Partner, The Cambrix
Group Inc.
About
the Panelists
Chris
Harano is CFO of Day
Software. Previously
he was Day's vice president of corporate development, responsible
for building strategic relationships and expanding Day's worldwide
growth opportunities. He was also Day's vice president of financial
and strategic planning. He has also served as interim-CFO and
financial advisor to several Internet-related ventures. Chris
was director in the Financial Advisory Services practice of
PriceWaterhouse, served as an auditor with PriceWaterhouse,
and worked at a merger and acquisitions boutique. He holds an
MBA from the Sloan School of Management at MIT, and a B.A. in
economics from University of California, Los Angeles.
Blaine
Ornburg is a member of Tech
Coast Angels of Orange County and a
result-driven leader adept at developing technology strategies
and building
profitable businesses. Blaine has led product and software development
teams
to deliver high availability transaction processing products
and services for the healthcare, insurance, and financial services
industries. He has held executive positions with CSI, First
Data Corporation, VISA, and spearheaded CCC Information Services'
$80 million IPO. Blaine began his career with IBM and is a graduate
of the University of Arizona. Go Wildcats!
David
Telleen-Lawton,
CEO, Decisive Path,
combines the problem-solving skills from his engineering education
with his leadership experience as a key member of sales and
marketing teams at several start-up companies. He emphasizes
the Best Practice of assembling a team of business and engineering
managers and leading them in waves of "sales" meetings
at prospective customers' sites as early as possible in the
development cycle. The results are products with bull's-eye
features in their first versions, a backlog of customer interest
at introduction, and a business properly scaled to the opportunity.
His background includes operating experience at several consumer-products
and high-tech companies, including Procter & Gamble and
SpectraLink. He holds Master and Bachelor degrees in Industrial
Engineering from Stanford University and was honored with the
School of Engineering Senior Achievement Award.
Brad
Grob
is the Managing Partner of The Cambrix Group Inc., a consulting
firm founded in 1998 that is focusing on helping software and
technology companies to build top-line, profitable revenue growth.
Brad has a proven track record in helping companies build profitable
businesses in new and emerging markets and his areas of expertise
include strategy, product development, marketing, and business
development.
During his
years of consulting, Brad has consulted to dozens of company,
both Fortune size companies such as Xerox and AT&T, as well
as growth companies such as Tickets.com, GoToMyPC, and Whole
Health Management. Before founding Cambrix, Brad served as Executive
Vice President, Marketing for Emblaze Systems, a leading supplier
of IP based video streaming software solutions. While at Emblaze,
he was part of the senior management team that launched the
Company's initial product line and then successfully completed
a public offering on the London Stock Exchange. Prior to Emblaze,
Brad was Vice President, Business Development for Multicom Publishing,
a leading electronic media publisher. He was responsible for
identifying and implementing new product, market, and acquisition
opportunities as well as managing key strategic relationships.
Mr. Grob in conjunction with the senior management team, completed
an initial public offering on Nasdaq. Prior to Multicom, Brad
served as Group Director, Market Development for Baker &
Taylor, a billion-dollar software and media distributor during
which he was part of the senior management team that grew software
sales from $40 million to $140 million within a two year period.
.
Mr. Grob graduated Magna Cum Laude from Duke University with
a Bachelor of Science degree in both Electrical Engineering
and Economics. He also holds an M.B.A from the Wharton School,
University of Pennsylvania.
Lewis
Stanton has more than 25 years of senior management
experience in the U.S. and internationally in enterprise software,
professional services, media, and financial services. Prior
to joining E Team, he was
President and CEO of Personic, Inc., a global provider of enterprise
software for human capital management, until October 2001. At
Personic, Stanton effected a successful turnaround in just over
a year, reducing total expenses six-fold, growing total revenues
by 25 percent during an economic recession and reaching operational
profitability. Previously, as Executive Vice President and Chief
Operating Officer of MAI Systems Corporation, he transformed
a legacy hardware company into a high growth software and professional
services company. Prior to MAI, Stanton was Chief Financial
Officer of Data Analysis Inc., the parent company of Investor's
Business Daily. He served as CEO of DAI's Daily Graphs unit
and led DAI's move into online content delivery through AOL,
Prodigy, CompuServe and other portals. Earlier, Stanton spent
12 years with Andersen's accounting and consulting practices,
including assignments in Asia, Europe, and London. He served
on Andersen's firm-wide M&A and Capital Markets teams and
was responsible for its Capital Markets Practice in the Southwestern
United States. Stanton is a past President of the Association
of Western Securities Management. He holds a B.S. degree from
the University of Birmingham, U.K.