IMPACT! Sales & Marketing

Advanced Email Techniques
Learn the latest (non-spam) technologies available that will maximize your results.

April 30, 2003

We all use Emailing to reach our new and present customers…… and we all receive a ton of Emails each day. So how do we get through the clutter with our message? And how do we know that our targets received the message?

Email techniques have advanced dramatically the last couple of years. And at this meeting we will discuss the latest techniques that work and what doesn't work any longer.

With new techniques you are able to know not only the total impact of your Email campaign, you will also know WHO reacted to the campaign. You can even know who opened the Email. We will discuss how to set up measures to rate the success of a campaign. We will also discuss ways to set up Emails with effective headlines and new elements to include such as graphics/animations and streaming video.

Be sure to pick up your FREE copy of the Top Do's & Don'ts of email Marketing.

Panelists:

Gary Gabriel, former Emmy-winning reporter for KABC-TV in Los Angeles, is the founder of Vmatrix, Inc. Based in Manhattan Beach, CA, Vmatrix is redefining direct marketing by making it affordable for every company to enhance every marketing message with video. With a team of video production, broadcasting, Internet, and software experts, the Vmatrix "Vmarketing" toolset allows clients to add video easily and affordably to traditional marketing media, including CD-ROM brochures, DVDs, website streaming video, and multimedia email are among the company's products. The recently launched Vmail system allows corporate marketers to not only send video-rich email but track who watches the video, who reads their email, and who forwards the email or video to friends or colleagues.

Nikki Malnati, Regional Sales Manager, is responsible for all WebTrends web analytics enterprise sales in the western U.S. Ms. Malnati has more than 20 years experience in the hi-tech industry, including 13 years in software sales with leading companies such as Aldus Corp., Adobe Corp. and Extensis Corp. Ms. Malnati has spoken at many conferences and events, including Internet World, Comdex, MacWorld and Seybold.

Timothy Skennion is the Vice President of Sales at NetCreations, Inc. NetCreations, Inc is the leading provider of Hi-tech and B2B opt-in email lists, managing over 18 million double opt-in email addresses of technology professionals from such sources as ZDNET, Cert21.com, internet.com, TechTarget.com, Cramsession, Dice.com, Tech Republic and more. Mr. Skennion has over 6 years of experience in direct marketing to the technology market, and has been with NetCreations since 1999.

Bart Young

Bart Young is president/CEO of Young Company - a leading business marketing communications agency with offices in Los Angeles and Laguna Beach. Young Company has been named by BtoB Magazine as one of the Top 25 business marketing agencies in the United States and is a partner in BBN, an international partnership of 21 B2B agencies. Mr. Young has an MBA from UC Berkeley and has served as president of the American Marketing Association and the Western States Advertising Agencies Associations.

Jens Welling is the founder of MissionRetail.com, a marketing company dedicated to helping clients develops new ways of harnessing the latest technologies to reach customers and increase profits. His past achievements include directing the reengineering of a $300 million retail company and establishing a very successful retail chain. Mr. Welling has an International MBA and completed the Executive Development Program at Kellogg School of Management, Northwestern University. He is in the IMPACT sales & marketing committee at The Software Council of Southern California and Vice President at the Danish American Chamber of Commerce.

GARY GABRIEL, CEO of Vmatrix will be speaking about implementation of newer techniques such as streaming video. Vmatrix is a leading provider and pioneer of video marketing solutions.