Location
Park Place Auditorium
(Prudential Building)
3333 Michelson Drive
Irvine


Agenda
7:30-8:00 AM Networking & Continental Breakfast
8:00-9:30 AM Presentation

Cost
Members $15
Non-members $40

Or Call (310) 328-0043

Please join us for a panel discussion on a topical and compelling topic: What is holding back the ASP revolution?

Consider three questions:

1) Is ASP outsourcing, in fact, better, faster and cheaper?

2) If ASPs are better, faster and cheaper, why is this form of outsourcing not already universal?

3) What is the recipe for a successful ASP business?

And the answers are: 1) Yes, 2) tactical barriers and 3) it is not one size fits all, but we can learn a lot from the ASP successes.

The strategic benefits of ASP outsourcing are well established and documented. Better service at lower cost flows from sharing the costs of the principal technology, focus and process experience that most individual companies cannot provide and/or justify. Even relative to highly skilled and experienced in-house staffs, ASPs are cost effective because ASPs benefit from greater focus, process refinement, and economies of scale resulting in higher automation, and infrastructure standardization.

The compelling strategic benefits make adoption certain, but the adoption rate is governed by serious tactical impediments, such as sunk costs and control anxieties.

Some leading ASPs and technology providers are tackling these tactical barriers head-on. Join us for a powerful panel discussion of what will make ASP successful.

Panelists:

• Scott Kerfoot, Technology Specialist, .NET Architect Evangelist, Microsoft Corporation
  
• Louis Columbus, Senior Research Analyst, AMR Research, Inc.
• Michael Christian, senior vice president, WebSideStory

Moderator: Peter Pham - Director, TiGi Group

Speaker Bios

Scott Kerfoot, Technology Specialist, .NET Architect Evangelist, Microsoft Corporation
A nineteen year veteran of Software and Information Technology, since November, 2000 Scott Kerfoot has worked at Microsoft Corporation as a Technology Specialist and currently as a .NET Architect Evangelist. As a .Net Architect Evangelist he communicates the value, technologies and architecture of the Microsoft Platform and .NET to Fortune 500 companies. He is focused on helping these business architect solutions based on the Microsoft Platform that reduce costs and increase profits. Solutions that are more Secure, with Richer End-User Experiences, Improved Reliability, Increased Performance, Greater Scalability and seamless Integration with Existing Systems. For the 17 years prior to joining Microsoft, Scott owned and operated a successful Software and Consulting business based in Southern California.

Louis Columbus, Senior Research Analyst, AMR Research, Inc.
As Senior Analyst, Sell Side E-Commerce, Louis Columbus is responsible for analyzing and reporting on key trends in the B2B order management area of sell-side e-commerce. Louis works in conjunction with other AMR Research analysts to track order management, configuration and guided selling, content management, personalization, and Customer Relationship Management (CRM) technologies.

Louis joined AMR Research from a Southern California-based Application Service Provider (ASP) focused on the small and medium business marketplace, where he was Vice President, Corporate Marketing. Louis also served as Director, Market Research while working for the Application Service Provider.

In addition, Louis has also served as Senior Manager at Gateway Business, where he worked on e-business initiatives including Gateway.com and the NECX acquisition, in addition to managing the E-Series product line. In addition, Louis has held product management, business development, and market research positions at Ingram Micro, Toshiba America, and Canon. Louis has also published 14 books and more than 50 articles on a variety of technology-related topics including sell-side e-commerce, the ASP marketplace, Microsoft's Windows2000 and Windows XP Professional operating systems, and CommerceServer 2000.

Michael Christian, Senior Vice President, WebSideStory

Michael has been with pioneering web analytics firm, WebSideStory, since 1998 when it was a start-up with less than 20 employees. The hundreds of major companies that now use WebSideStory's HitBox technology services have given Michael an insider’s perspective on how businesses use web intelligence to optimize customer relationships. Michael has more than fourteen years of professional experience advising and managing all types of companies from technology start-ups to large financial institutions. He is a frequent speaker at industry tradeshows and forums and has been a faculty member of Stanford University's web publishing courses for professionals. He is a graduate of UC San Diego and Harvard Law School.