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Are you in that vicious cycle of "no money, no marketing - no marketing, no money?" Would you like to find out how to create brand identity and awareness about your company, products and services, without a big "spend?" Don't miss the Software Council of Southern California's program, "Publicity on a Budget," on September 20th at the Encino Glen Country Club. At this dynamic and interactive panel discussion, including executives from technology companies, a successful software industry blogger, technology media reps, and PR industry members, you'll learn:

• How others in the software industry are getting great publicity on a budget
• How to get in front of different media representatives
• What new publicity techniques are working

Moderator: PR Newswire

Panelists:

• Marc Ladin, 3n (National Notification Network)
• Rose Maciejewski, Ruder Finn
• Frank Scavo, Strativa
• Daniel Gaines, Business and Sections Editor, latimes.com
  

About the Panel

Frank Scavo, Author of The Enterprise System Spectator Blog
Frank is the co-founder of Strativa, a management consulting firm based in Southern California that focuses on business strategy, process improvement, and information technology. He is also co-owner of Computer Economics, an IT research and advisory firm. Frank launched his successful weblog, The Enterprise System Spectator, in March 2002 to provide a forum for his observations on enterprise systems, the vendors that provide them, and the experiences of companies that implement them.

Rose Maciejewski, Vice President and Technology Leader, Ruder Finn, Los Angeles
Rose Maciejewski leads the technology practice at Ruder Finn Los Angeles, where she creates and manages cost effective public relations programs that increase the visibility of emerging and mid-market companies. With an intense focus on customer satisfaction, Maciejewski has spearheaded the creation of many tools to streamline client activities. She has driven outstanding results for several of today's leading B2B and B2C technology companies, including Autobytel (Nasdaq: ABTL), Forsythe, Inforte (Nasdaq: INFT), National Notification Network (3n) and SFW, LCC. Before joining Ruder Finn in 2000, she was a senior account executive at NoyesRobertson, a boutique public relations agency in Chicago. Previously, she worked as a product marketing manager for REZsolutions, an international provider of technology-based systems and marketing programs for the hospitality industry. Maciejewski graduated with honors from Saint Mary's College in Notre Dame, Indiana. She currently volunteers for the SMC LA Alumnae Club as its communications officer.

Marc Ladin, vice president of marketing, 3n (National Notification Network)
For the last ten years, Marc Ladin has played key roles in technology marketing management in the software, hardware and services industries. Based on his deep experience, he brings a unique vision to National Notification Network (3n), where he is vice president of marketing. Before 3n, Marc was vice president of marketing and sales for Internet America, a leading regional Internet service provider based in Dallas, TX. Marc's prior positions include: co-founder of Yfinium Inc.; business development manager for BindView Security Software; and head of marketing for PDQ.net. Marc started his technology career at Compaq Computer in 1995 where he held several marketing and strategy roles. In addition to his professional endeavors, Marc has served as an adjunct marketing professor to the University of Houston's MBA program, specializing in marketing strategy. Marc graduated from the Wharton School at the University of Pennsylvania with a BSE in Finance in 1993.