Location
The Warner Center Marriott
21850 Oxnard St.
Woodland Hills


Agenda
5:30-6:00 PM Networking
6:00-9:00 PM Dinner & Presentation

Cost
Members $35
Non-members $60

Parking
$5 Self-Parking
$6 Valet

Or Call (310) 325-4000

If you're like most executives, you probably sense that your sales organization is capable of greater performance than it has yet achieved. The truth is, most companies leave millions of revenue dollars on the table because their sales organizations don't deliver all that they could.

Please join us for a power-packed, three-hour Sales Bootcamp, where we'll show you how to significantly increase revenue production from your sales organization. You'll come away with practical knowledge, tools, and techniques that will help you build, manage, and increase results from your sales organization.

On February 10th, at the Warner Center Marriott, the question on the table will be: "How is your sales organization performing?" You'll gain answers to these challenges and more:

• How to build a world-class sales organization - hiring, compensation, organizational structure, territory optimization, and sales management.
• The importance and role of the CEO in managing sales.
• The responsibilities of marketing and other functional areas to effectively support sales and significantly boost revenues.
• Common mistakes, stumbling blocks and challenges in getting it right.

Presenters:

• Brad Grob, Managing Partner , The Cambrix Group Inc.
• Rob Edenzon, Partner, The Cambrix Group Inc

Who should attend?

The Sales Bootcamp is designed for senior executives of companies with sales organizations that are:

• Not meeting their quotas
• Just meeting quotas
• Exceeding quotas beyond expectations

The Bootcamp is aimed at sales executives and non-sales managers alike. If your work touches your company's sales organization, the Bootcamp is for you. Expect a highly interactive experience, with extensive opportunities for Q&A and analysis of real-world situations.

Brad Grob is the Managing Partner of The Cambrix Group Inc., a consulting firm that provides practical solutions for helping companies build profitable revenue growth. During his years of consulting, Brad has consulted to dozens of company, both Fortune size companies including Xerox and AT&T, as well as growth companies such as Optibase, Tickets.com, and GoToMyPC. Before founding Cambrix, Brad served in senior Marketing and Business Development positions where he contributed to building hundreds of millions in revenue at companies such as Xerox and Baker & Taylor. As a senior executive, Brad has successfully grown technology growth businesses and completed IPOs on both Nasdaq as well as the London Stock Exchange.

Rob Edenzon is a Partner of The Cambrix Group Inc. Over the last twenty years Rob has held sales and sales management positions for companies such as Overture, Ticketmaster, US Leasing, Inference Corporation, and Baker & Taylor. Rob has managed sales organizations ranging in size from four reps to over 300 including Field Sales, Inside Sales, Telemarketing, Independent Rep Firms and VAR Channels. His experience ranges from pre-funded start ups through Fortune 500 companies. Rob has held executive management positions including the General Manager role for a $20 million unit of a software distribution company as well as starting, funding and managing a software publishing company.