Learn from our
panel of experts what companies are doing today to drive more traffic
to their Websites and convert that traffic into profits. Find out
how to determine the most cost-effective ways to drive more leads,
how to optimize your Website based on site traffic analysis, and
how to maximize revenue opportunities from the people who visit
your site—even if they don’t buy anything while they’re
on your site.
This event
will offer tips of the trade from some of the leading Web marketers
today, and provide valuable information on tools and services
available today to turn your Website from a cost-center to a profit
center.
Zach Beimes has over ten years of entrepreneurial and
business management experience, with an emphasis in publishing
and media communications. Mr. Beimes was co-founder and Editor-in-Chief
of StreetZebra, a broadband internet media company capitalizing
on the highly fragmented opportunity of local sports and recreation.
He led content development for all aspects of the business and
directed national expansion of the brand, focusing on the development
of a scalable print publication (with over 1.2 million readers
a month) and national online product that led to over $18 million
in institutional financing. As Strategy Consultant for the Hawaii
Sports Network, Mr. Beimes led the migration of multiple web properties
to a unified in-house solution. Mr. Beimes has served as a consultant
for various high-profile clients both domestically and internationally
in the media and marketing fields, including Championship Auto
Racing Teams (CART), Shell/Texaco, Sega Sports, New Line Cinema
and Disney Consumer Products. Mr. Beimes studied Economics and
Psychology at the University of California, Los Angeles.
Steve Cranston have over 15 years of experience in business
planning, marketing, product development, sales management and
creative services. Prior leadership at AltaVista, LA Times, Dow
Jones, Realtor.com, and Homestore. His experience on the client
side of the real estate, financial and retail industries provides
a solid understanding of your business objectives and key measurements.
Patricia Galea has 10+ years of experience helping various
Fortune 500 companies successfully market their product or service
on the web. Previous clients include: Honda, Acura, I2 Technologies,
Openwave, Balance Bar, Fox, Nestle, She's helped companies enhance
their web presence and optimize their advertising campaigns to
cost effectively increase exposure and drive sales. Areas of expertise
include: online advertising, web site development, email marketing
and search engine marketing. Patricia is a Sr. Account Director
at McElroy, an interactive agency in Marina Del Rey. She also
teaches a course at UCLA Extension about online advertising.
