Software
buyers claim that they make decisions based on return on investment
(ROI). Software vendors bend over backwards to prove that their
products have fabulous ROIs. Yet buyers often don't bite and
buy the story. And this holds equally true for pay-as-you-go
ASP models, too.
Why? A difficult
nut to crack and certainly one of the industry's "holy
grails". Solving it well can mean the difference between
your company's success or failure.
Our panel
of CIOs, software CEOs and other experts will give you excellent
insights into the meaning of software ROI both before and after
the purchase. Topics include how to discuss ROI in sales and
marketing pitches, how to calculate ROI, and how to tie ROI
to the development of new features
and functions.
