Location
Sheraton Delfina Santa Monica
Link
530 W. Pico Blvd.
Santa Monica, California 90405


Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation

Cost
Members $35
Non-members $60

Parking
$6 Self-Parking
$9 Valet

IMPACT! Sales & Marketing

Branding 2.0 - New Techniques To Build Your Brand & Help Your Sales Take Off!

September 21, 2006

Branding has been a critical marketing tool for many years. Successful companies from Procter & Gamble to IBM to the "Big Three" auto companies have relied on branding to differentiate and add perceived value to their product lines. Any firm that did not follow suit would eventually find themselves left behind in the marketplace. The big challenge is that, historically, successful branding has been an expensive and time-consuming endeavor, making it difficult for smaller companies to keep up with larger firms.

Fortunately, modern technology - especially the Internet - has allowed creative marketing teams to use new techniques in order to dramatically lower the cost and shorten the time required to build a strong brand. For the first time even smaller companies with a minimal budget and limited timeframes can compete successfully with "the big boys."

At this Technology Council event, you will hear about the most effective new techniques from a panel of marketers who have successfully implemented them. You will learn:

Each member of the panel will describe their personal experiences and then answer your questions about how you can best take advantage of these technologies in your firm.

So, join us on September 21 and bring your branding questions with you. This is your chance to keep abreast of the newest trends in branding and use this knowledge to maintain a competitive advantage in this critical marketing arena.