Location
The Doubletree Hotel
1707 Fourth St.
Santa Monica


Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation

Cost
Members $35
Non-members $60

Parking
$6 Self-Parking
$9 Valet


Or Call (310) 325-4000

Presenting Sponsors


IMPACT! Sales & Marketing

2006 Internet Marketing - Predicting the Best ROI Vehicles

November 10, 2005

Planning your 2006 advertising budget? Trying to stretch your dollars to make sure you're hitting your sales targets? You will not want to miss this informative session that focuses on the best ROI Internet vehicles, including personalized email, pay per click advertising, banner ads, streaming video/emails, strategic reciprocal relationships, web site selling, and more.


Click on the above picture to watch video

Panelists

  • Brad Davis, VP Advertising Sales, Disney Online
  • Mike Jensen, Southwest Manager, Dow Jones Online (Wall Street Journal Network, Marketwatch)
  • John Kim, Sr. Director Search Marketing, Yahoo!
  • Howard Tong, VP of Marketing, Newegg.com*

Moderator: Michael Terpin, Chairman and CEO, TERPIN COMMUNICATIONS GROUP (Michael is a pioneer in use of technology in public relations including being the founder of Internet Wire and still serves as Chairman of the Board.)

Internet advertising continues to grow rapidly. The Interactive Advertising Bureau and PricewaterhouseCoopers released Internet advertising revenue figures for the second quarter and the first six months of 2005. For the quarter, online ad revenues totaled $2.985 billion, a 26% increase over same period 2004.

Another source gives a similar rosy projection. Chris Winfield, president of 10e20search advises that engine ad revenues are expected to double within the next 5 years to nearly $19 billion.


* In 2005, Newegg.com was named one of the internet's Top 10 retailers by Internetretailer.com with sales revenue of over 1 billion dollars.


IMPACT! Sales & Marketing Committee
Chair, Steve Stallman, Stallman Marketing
Phil Becker, The Venture Group
Rose Maciejewski, Ruder-Finn
Lee Shaeffer, PLM Associates
Jens Welling, GoGoLimit.com

 

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