Getting
noticed by your target market in today’s market is tough!
And it can be very expensive. The use of exciting events that
focus on your market segment can generate interest and positive
sentiment for your firm and your products, without having to destroy
your marketing budget. But they require a clear understanding
of your market, your message and your overall marketing strategy.
Moreover, they require thorough upfront planning and considerable
post-event follow-up to be truly effective.
This
program will share some effective, real-world examples of various
types of marketing events that will reach and move your audience.
An industry expert will act as the moderator as well as overview
the concept of event marketing. This will include the objectives
of such a meeting, the breadth of options available, and how you
can measure the success of the event. You will then hear what
a panel of industry professionals suggest, and then hear from
some companies about how they used these and other approaches
to cut through the clutter and reach their marketplace without
spending the big bucks.
Panelists:
-
Henry
DeVries, Founder & Group Research Director at New Client
Marketing Institute
-
Scott
Holmes, Sr. VP Marketing & Business Development at Zentrophy
Partners
-
Mike
Schonberger at Regal CineMeetings and Events
Moderator:
Phil
Becker, Managing Partners at The Venture Group
