Location
The Doubletree Hotel
1707 Fourth St.
Santa Monica


Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation

Cost
Members $35
Non-members $60

Parking
$5 Self-Parking
$9 Valet

Or Call (310) 325-4000

Co-Promoted With

Today’s marketing dollars are expected to achieve high ROI and show
measurable results. And, in a economy where near term sales and current
quarter revenue objectives dominate the discussion, how should you best
spend your marketing dollars? Are traditional image building branding
campaigns the way to go as the economy rebounds or should the focus be on direct response programs that bring in leads? Or, should you focus on your current customers?

This panel of experts, from diverse marketing and sales backgrounds, and
with strong opinions and experience will argue the relative merits of both
branding and selling. They will offer into evidence the success and failure of both branding and selling campaigns and in the end, you, the audience, will decide how to spend the limited budget. And in the process, you'll gain insight into what type of programs will help your company meet its 2004 objectives.

Panelists:

SALES – These panelists will argue that investing marketing dollars in lead generating activities is the priority.
You’ll hear how companies like HP, Candle, KANA and IBM focus their selling efforts.

• Brett Rowley, Indigo Division, Hewlett-Packard
• Stephen Botte, Principal, Technology Marketing Group
• Cynthia Clotzman, The Phelps Group

BRANDING – These panelists will prove that building and supporting the brand is a precursor to sales success.
Find out how United Online, Intel and Dell build brands that you remember.

• Jacki Leigh, Publisher, Adweek Magazines' Technology Marketing.com
• Susan Nia, Certified Funosopher, Interactive and Relationship Marketing
• David Yovanno General Manager of ValueClick Media

Moderator:
Becky Ebenkamp, Western Regional Editor, Brandweek