Location
The Doubletree Hotel
1707 Fourth St.
Santa Monica


Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation

Cost
Members $35
Non-members $60

Parking
$5 Self-Parking
$9 Valet

Or Call (310) 325-4000

Corporate Presenting
Sponsor

As mid 2004 arrives, it deserves a review: is your revenue on target? Is your sales staff performing as expected? Does the marketing material support the sales efforts?

More and more, increasing your firm's sales effectiveness will be the number one strategic objective for improving corporate performance-both top and bottom line. Creating more effective customer messaging, that is making sure that sales and marketing are in alignment-and in turn, the resulting selling conversations-could be the most important marketing and sales strategy you employ.

Join us as a panel of experts explore whether sales and marketing can play in the same sandbox, or is it just a litter box?

Panelists:

• Audrey Schmedes, Director of Marketing & Public Relations, SCS, Inc.
• Elaine Collins, VP Sales & Marketing, Relsys International
• Steve Stallman, Chief Brander, Stallman Marketing
  

Moderator: Lee Shaeffer

About the Panel

Audrey Schmedes, Director of Marketing & Public Relations, SCS, Inc.
Ms. Schmedes has over ten years experience in the software industry. She began with Paradigm Solutions, where she served as Marketing Manager for this California-based niche-software company. From there, Ms. Schmedes went on to work for Damgaard International a/s, the creators of Axapta, in Copenhagen, Denmark at about the time the company was introducing Axapta to the U.S. market for the first time. Damgaard merged with Navision, another Danish business software provider, which was then acquired by Microsoft in 2002 for $1.45 billion. Ms. Schmedes has now been with SCS, a Certified Microsoft Business Solutions reseller, for the past two years where she serves as the Director of Marketing & Public Relations.

Elaine Collins, VP Sales & Marketing, Relsys International
Elaine Collins joined Relsys International in March 2004 as the Vice President of Sales & Marketing. Elaine is responsible for setting strategic global marketing direction and position the sales organization for revenue growth.

Before Relsys, Elaine was the Director of Sales with PeopleSoft Inc. an ERP application software provider. Elaine was responsible for PeopleSoft's Western Operations including California, Arizona and Nevada.

Prior to joining PeopleSoft, Elaine was the Global Accounts Director for McKesson Pharmaceutical for SAP America. Working with the CEO and Steering Committee to set strategic technology direction and oversee implementation projects of SAP around the world. Previously, Elaine was with J. D. Edwards & Company for 11 years serving as the West Area Sales Director developing and managing sales teams in 5 offices throughout the West.

Elaine also served as Director of Sales at Megahaus Corporation. Managing the sales and marketing staff to successfully launch two software products in the Desktop Publishing, and the Barcode industry.

Elaine is a graduate of Ohio University with a degree in Business, graduating Summa cum Laude.

Steve Stallman, Chief Brander, Stallman Marketing
Steve has been running sales and marketing departments for over 25 years, and has his own consulting business that focuses on strategic positioning, branding and delivering the highest possible ROI on marketing dollars.

His background is in two main areas - food and computer software & hardware companies. He has created products that are in every supermarket in the US, and worked for major companies such as Chiquita and Smart & Final - and took Smart & Final public. He has also helped small companies grow, such as Chef America which recently sold to Nestle for 2.4 Billion. He has built strategic relationships with IBM, HP, Xerox, Sun, Palm and many others.

Steve is the chair of IMPACT, the marketing SIG for SCSC. Steve is also on the board of the Los Angeles Direct Marketing Association, where he focuses on personalized marketing communications, and a past board member of MailersClub, a software company that has the leading system for personalized printing and mailing programs.

Lee Shaeffer
Lee Shaeffer has over 20 years of software and other high-technology marketing experience, both as a marketing and business development executive at several emerging companies and as a consultant. His prior work experience includes Apple Computer and McKinsey & Company, Inc. Lee has an MBA from Stanford, a BSEE from MIT, and he currently is an instructor at Caltech's Industrial Relations Center.