Location
Scott's Seafood Grill & Bar
3300 Bristol St.
Costa Mesa


Agenda
7:30-8:00 AM Networking & Continental Breakfast
8:00-9:30 AM Presentation

Cost
Members $20
Non-members $40

Or Call (310) 325-4000

Software as a Service "SaaS" is a real change sweeping across many diverse software market segments. The effects of the new paradigm are seen across the industry from CRM/ERP/Accounting systems to telecommunication systems. It is a real threat to many conventional software houses, whose product comes with a high upfront price tag. Is your market suitable for SaaS model? Are you ready for SaaS?

If you haven't taken a hard look at using the Software-as-a-Service model for some of your enterprise applications now you should-at least to see where it makes sense for your business. - eWeek

Consider three questions:

1) How to assess the threat and opportunity of Software as a Service to your current business?
2) What does it take to build a successful Software as a Service business?
3) What should you consider before making the switch from conventional model? Can the two co-exist?

Whether you are a buyer or developer of software, this is a must attend event for you to understand the paradigm shift that is currently happening. Please join us for a panel discussion on a topical and compelling topic, and don't be left behind.

SPECIAL: Sign up and receive white-papers on Software-as-a-Service from Jamcracker and IBM.

Panelists:

• Ms. Jane Kleinberger, Chairman of the Board, Paciolan
• Mr. Brent Arslaner, Vice President of Strategy, Jamcraker, Inc.
• Ms. Diana Waterson, Business Partner Marketing Manager - ISV & Developer Relations, IBM
  
  

Moderator: Anjay Baja, Co-founder and Director, Altos Incorporated

About the Speakers

Jane Kleinberger
Chairman of the Board, Paciolan

Jane Kleinberger is chairman of the board for Paciolan, a leading ticketing, fundraising and marketing technology solutions provider for live entertainment organizations. Kleinberger joined Paciolan in 1981, and has served as the company's CEO since 1992. In April 2002 she transitioned to her current position and is continuing her full-time commitment to the company. Her responsibilities focus primarily on the external activities of promoting the company's vision, developing new and strategic markets, and partnering with key clients in defining product direction. Under Kleinberger's leadership, Paciolan has extended its product line beyond back-office ticketing software by introducing e?commerce solutions which support single-event ticketing, season ticket sales and renewals, donation processing and patron loyalty systems. She is an outspoken proponent of "open market connectivity," allowing entertainment organizations to integrate various technology providers' solutions in order to leverage their brands.

Ms. Kleinberger serves on the board of directors for the International Ticketing Association (INTIX) and actively participates in various trade and professional organizations as a guest speaker and facilitator for panel discussions. She studied accounting and business administration at the University of Cincinnati, and has worked in the computer industry since 1978.

Brent Arslaner
Vice President of Strategy, Jamcraker

Brent is responsible for overseeing the direction of all product marketing, public relations, industry analyst communications, marketing programs, lead generation and market research. Brent was most recently a co-founder and Vice President of Marketing at Proveer, a software and services company that provided analytical applications and a composite application infrastructure. Before Proveer, Brent was the Vice President of Product Strategy at Kana Software where he was responsible for defining corporate strategy and building strategic partnerships.

Brent went to Kana through its acquisition of Broadbase Software. At Broadbase, he was instrumental in driving the IPO process, successfully acquiring and integrating six companies and growing the company to over $100 million in sales. In February of 1999, as Director of Product Management, Brent successfully launched the first analytic application suite for CRM at Broadbase. Earlier, Brent held senior marketing positions at PeopleSoft and Intrepid Systems. Brent holds a B.S. in Supply Chain Management from Syracuse University.

Ms. Diana Waterson
Business Partner Marketing Manager - ISV & Developer Relations, IBM

Diana's current role at IBM is in support of Software as Services business partners in the Application Enablement Program. These partners offer their solution to the marketplace in a software as a services model and built on IBM's market leading hosting services. She works directly with the partners creating marketing plans that include demand generation, PR, and sales enablement. Prior to working directly with IBM business partners, Diana led the development of service offerings for IBM's e-business hosting service portfolio. With over 13 years of experience in product marketing and 10 years in software start-up companies, she provides a balanced perspective to help fuel the growth targets of her partners.

Anjay Bajaj
Co-founder and Director of Altos Incorporated

Anjay Bajaj runs the Southern California operations of Altos Incorporated. Anjay, a Co-founder of Altos, brings more than 15 years of IT and management consulting, entrepreneurship, project management, and business development experience. In his last four years, Anjay has built a successful medical business process outsourcing operation and an IT consulting operation which are now part of Altos Incorporated. Anjay was previously Chief Operating Officer of InterTek Incorporated, a midsized IT consulting and recruiting company. Prior to InterTek, Anjay was the Regional Director of Infogain ($100 Million IT consulting company) and HCL Technologies ($1.2 Billion IT outsourcing company). For both companies, he led their successful entry into new geographic and strategic markets.