Location
Scott's Seafood Grill & Bar
3300 Bristol St.
Costa Mesa


Agenda
7:30-8:00 AM Networking & Continental Breakfast
8:00-9:30 AM Presentation

Cost
Members $20
Non-members $40

Or Call (310) 325-4000

Corporate Presenting Sponsor

July 22, 2004

Where should you spend your dollars for immediate impact?
How do you measure (and prove) your success?
How do you work with the sales team to maximize the yield from your leads?
How do you motivate the entire organization to evaluate marketing spend using the same criteria?

Are you sure you can deliver on the plan?
Do you have the right process in place?

Our panel of experts has designed a three-part program that will show you how to:

1. Build effective demand creation and branding programs that consider the short, intermediate and long term needs of your organization
2. Effectively manage and follow up on the leads you generate paying particular attention to the relationship between the marketing and sales organizations, and
3. Integrate your marketing plan with the rest of the organization

This promises to be an excellent Software Council program.

Panelists:

• Carol Kurimsky, VP of Marketing, Best Software, Inc.
• Larry McIntosh, CMO, Foundstone
• Paul Ulyett, President of Windsor Consulting
  

Moderator: Phil Nasser, Cerius Consulting Inc.

About the Panel

Carol Kurimsky

Carol is Senior Vice President of Marketing for Best Software in Irvine. A classically trained marketer, Carol started her marketing career at Procter and Gamble, became Director of International Marketing at Pizza Hut, worked at Quaker Oats as Director of New Ventures, and at ConAgra Foods as VP of Marketing for Orville Redenbacher Popcorn. Carol moved to Best Software almost six years ago, where she leads marketing for 16 products. Best Software specializes in business management software for small and medium size businesses. Their products include Peachtree, ACT!, and a large number of market-leading products in the accounting, HR, and CRM software space.

Larry McIntosh

Larry McIntosh is Chief Marketing Officer for Foundstone, a private information security software and services company based in Mission Viejo. As an industry acclaimed marketing visionary, McIntosh brings more than 25 years of executive marketing experience to Foundstone with deep knowledge from the software, e-commerce, technology and corporate sectors. He served as group vice president of corporate marketing for HNC Software Inc. Prior to HNC, McIntosh held the top marketing position for the Internet's most comprehensive shopping network, CBS StoreRunner Network Inc., backed by major companies including Viacom CBS and Compaq Computers. McIntosh also has consumer corporate and agency advertising experience having been responsible for Frito-Lay, Pepsi-Cola, Coors, Ford and Pontiac advertising and branding efforts.

Paul Ulyett

Paul is the President of Windsor Consulting, an enterprise he founded in late 2003. Immediately prior to that he spent seven years at Oracle, most recently as Vice President, Product Marketing with responsibility for worldwide marketing programs for all of Oracles technology, applications, services and consulting products, a $10B business. Other experience includes, Director, Western US Operations and Sales at Cognos Corporation and Director, PA Consulting Group (the UK's leading management, systems and technology consulting firm). Paul has been recognized for his unique work in high-impact, low-cost community marketing programs.

Windsor Consulting specializes in the processes, tools and techniques required to effectively integrate marketing and sales from high level requirements through to detailed execution.