| Date |
Topic |
Speakers
|
Committee |
| 2/16/06 |
Creating
Market Segmentation that Produces Results |
Panelists:
- Carol
Kurimsky, Vice President of Marketing, North America of
Ingram Micro.
- Leland
Shaeffer, Managing Director of PLM Associates
|
Impact!
Sales & Marketing SiG |
| 5/11/05 |
Personalize
Your Marketing Plan |
Panelists:
- Chris
Barnes, Business Development Manager-LA of Exact Target
- Moe
Farsheed, CEO of MindFire Inc.
- Barry
Yarkoni , President of MailersClub
- Steve
Stallman, Principal of Stallman Marketing and President
of the DMAsc (Direct Marketing Association of Southern California)
|
Impact!
Sales & Marketing SiG |
| 11/10/05 |
2006
Internet Advertising - Predicting the Best ROI Vehicles |
Panelists:
Brad Davis, VP Advertising Sales, Disney Online
Mike Jensen, Southwest Manager, Dow Jones Online (Wall Street
Journal Network, Marketwatch)
John Kim, Sr. Director Search Marketing, Yahoo!
Howard Tong, VP of Marketing, Newegg.com*
Moderator:
Michael Terpin, Chairman and CEO, TERPIN COMMUNICATIONS GROUP
|
Impact!
Sales & Marketing SiG |
| 9/15/05 |
Blogging
Your Way to the Top! |
Panelists
Chris Barnes, Business Development Manager for ExactTarget
Jason Cieslak, Executive Director, Interactive Media for Siegel
& Gale
Eric Schwartzman: Managing Director, Schwartzman & Associates,
Inc.
Moderator:
Phil Becker: Managing Partner for The Venture Group
|
Impact!
Sales & Marketing SiG |
| 5/18/05 |
Pitch
it to Me: Connecting with Top-Level Journalists |
Panelists:
JD Bowles, Los Angeles Bureau Chief of PRNewswire
David Colker, Reporter, Los Angeles Times
Brian Deagon, Technology Reporter, Investor's Business Daily
Jeff Levy, Host, KNX 1070 radio
Tony Mwendi Kinkela, Host, TECHLINK
Laurie Sullivan, Associate Editor, InformationWeek Magazine
Moderator:
Barbara Lewis, MarQuant Analytics
|
Impact!
Sales & Marketing SiG |
| 4/19/05 |
Channel
Marketing - Leverage Partners for Success |
Panelists:
Leslie Givens, Program Director for ISV & Developer Relations,
IBM
Paul Hafen, Executive Director of Channel Sales, 8e6 Technologies
Paula Milano, Co-Founder & CEO, Axion Solutions &
Ki Solutions
Moderator:
Kathleen Connolly, Associate Publisher, West of CRN
|
Impact!
Sales & Marketing SiG |
| 1/26/05 |
Improve
Your Product Lifecycle Management |
Panelists:
John Slade / Director, Product Management, Overture
George Goodrich / Product Manager, Executive Software
Moderator:
Leland D. Shaeffer, Managing Director of PLMAssociates
|
Impact!
Sales & Marketing SiG |
| 10/27/04 |
2005
Marketing – A Prediction of the Future
Learn How to Maximize Your 2005 Marketing Budget! |
Panelists:
Bob Armstrong, Chairman of the Los Angeles Direct Marketing
Association's Direct Marketing School, President, Strategic
Customer Marketing
Nev Grove, Founder of 1-for-All Marketing, Inc.
Howard Solomon, Managing Director of Ruder Finn's Los Angeles
Office
Moderator: Bob Foster, Professor at The Anderson Graduate
School of Management at UCLA and past president of four different
high technology firms.
|
Impact!
Sales & Marketing SiG |
| 7/28/04 |
An
Executive’s Guide To Creating Marketing Events That Drive
Revenue -- Not Expenses!
|
Panelists:
Henry
DeVries, Founder & Group Research Director at New Client
Marketing Institute
Scott Holmes, Sr. VP Marketing & Business Development at
Zentrophy Partners
Mike Schonberger at Regal CineMeetings and Events
Moderator: Phil
Becker, Managing Partners at The Venture Group |
Impact!
Sales & Marketing SiG |
| 4/28/04 |
Driving
Revenue through Sales and Marketing Alignment |
Panelists:
Audrey
Schmedes, Director of Marketing & Public Relations, SCS,
Inc.
Elaine Collins, VP Sales & Marketing, Relsys International
Steve Stallman, Chief Brander, Stallman Marketing
Moderator:
Lee Shaeffer
|
Impact!
Sales & Marketing SiG |
| 1/28/04 |
The
Great Debate - Branding vs. Selling
Experts debate the most effective method to grow your business:
sales or marketing dollars? |
Panelists:
Brett Rowley, Indigo Division, Hewlett-Packard
Stephen Botte, Principal, Technology Marketing Group
Cynthia Clotzman, The Phelps Group
Jacki Leigh, Publisher, Adweek Magazines' Technology Marketing.com
Susan Nia, Certified Funosopher, Interactive and Relationship
Marketing
David Yovanno General Manager of ValueClick Media
Moderator: Becky Ebenkamp, Western Regional Editor, Brandweek |
Impact!
Sales & Marketing SiG |
| 10/29/03 |
2004
- A Vision Into Tomorrow's Marketing Methods
Learn from a panel of experts on what will work best for your
2004 marketing budget!
|
--Chris
Dobbrow - Publisher of eWeek, a Ziff-Davis publication.
--Jack Feuer - Nation News Editor of Adweek
--Scott Holmes, SVP Sales & Marketing of Zentropy: Partners
--Hal Muchnick, COO of LowerMyBills.com
--Josh Newman, Dir., Marketing & Strategic Relations of
Real Networks
*Steve Stallman - Stallman Marketing
|
Impact!
Sales & Marketing SiG |
| 7/30/03 |
How
To Get Discovered … On A Budget
|
--RICK
SHARGA, President & CEO, CJ Patrick Company
--LIZ GENGL, Vice President of Communications, United Online
--COREY OLFERT, Vice President, Fleishman-Hillard
--DAN D. GUTIERREZ , CEO/CTO/Founder, AMULET/eCriteria
*Phil Becker, Managing Partner, The Venture Group |
Impact!
Sales & Marketing SiG |
| 4/30/03 |
Advanced
Email Techniques
Learn the latest (non-spam) technologies available that will
maximize your results.
|
--GARY
GABRIEL, CEO of Vmatrix
--NIKKI MALNATI, Western Regional Sales Manager, Web Analytics
Division, NetIQ Corp.
--TIM SKENNION, VP of Sales of NetCreations
--BART YOUNG, CEO of Young Company
* JENS WELLING, CEO & Founder of MissionRetail.com. Cutting
edge technology in advanced Emailing and streaming video through
the Internet. |
Impact!
Sales & Marketing SiG |
| 1/29/03 |
Selling
Enterprise Applications and
Other High-End Software Using the Internet
Learn How to Leverage This Channel, for >$500 Software,
Utilizing Non-Traditional Approaches
|
--Harold
Katz, Technology Enabling Manager, Syspro
-- Diane Mayer, President, B2B Web Marketing Solutions
*Lee Shaeffer - Sissach Technologies
|
Impact!
Sales & Marketing SiG |
| 10/29/02 |
Optimized
Marketing
Your Guide To Achieving Rapid ROI on
Web Site Optimization & Targeted Search Engine Traffic |
--Todd
Daum, Vice President of Advertiser Marketing, Overture
--David Hirsch, Director of Business-to-business Vertical Markets
Group, Google, Inc.
--Abe Thomas, Sr. Product Manager, Alta Vista
--James K. Beriker, President and CEO, Search123
*Michael Rice, President/CEO, TargetMarketInteractive |
Impact!
Sales & Marketing SiG |
| 7/30/02 |
Achieve
Fast Time-To-Market
An Executive Guide to Making Things Happen Fast |
--Jim
Schultz, Senior Director of Product Development at MSC.Software
Corporation:
--Brad Grob, Managing Partner of the Cambrix Group
* Lee Shaeffer, Sissach Technologies |
Impact!
Sales & Marketing SiG |
| 4/23/02 |
The
Hottest Trends In Marketing
Advergaming, Connecting Online & Retail Advertising,
CRM Tools & More |
--Shawn
Gold, Chief Strategic Officer of eUniverse
--Diane Mayer - President: B2B Web Marketing Solutions, Inc.
* Phil Becker - Managing Partner: The Venture Group |
Impact!
Sales & Marketing SiG |
| 1/29/02 |
Know
Thy Customer
Maximize ROI By Building Effective Communications
Through Research Driven Marketing |
|
Impact!
Sales & Marketing SiG |
| 11/7/01 |
Winning
Marketing Strategies in 2002
Maximizing Profits in Challenging Econimic Times |
Michele
Lando, Principal, Skilset Communications
Lisa Morita, SVP General Manager, Overature
Phil Ressler, EVP, Marketing, Xdrive Technologies
Ray Santamaria, Director Business Development, Dead On Marketing,
Inc. |
Impact!
Sales & Marketing SiG |
| 5/16/01 |
Successful
Advertising in the "dot.gone" Era |
Bart
Young, President, Young Company
James Gold, KPMG LLP
Clay Womack, Chairman of the Board and CEO, Direct Stock Market
George Abe, Venture Partner, Palomar Ventures
*Phil Becker, The Venture Group |
Impact!
Sales & Marketing SiG |
| 3/21/01 |
Sales
- The Care and Feeding of the Channel Monster |
Lew
Eisaguirre, CEO, Knowledge Links
Jim Cordez of Toshiba
Michelle Gerber, Director of Business Development, Blue Martini
*Mark Monaghan, CEO, Software Council of Southern California |
Impact!
Sales & Marketing SiG |
| 1/18/01 |
Strategic
Marketing: Are you Wasting Your Marketing Dollars? |
James
H. Smith, EVP, Starbase Corporation
Riggs Eckelberry, NetCatalyst
Mike Dalsin, CEO, Knowledge thru Knowledge
Mark Skiba, CEO, StorActive
*Leland Shaeffer, Sissach Technologies |
Impact!
Sales & Marketing SiG |
| 11/1/00 |
Marketing
in 2001, It's No Odyssey
Learn from an Expert Panel What Media will Work Best in the
Future |
Tom
Harter, Wall Street Journal
Aasan Eble,. US Interactive
Farida Fotouhi, Aotouhi-Alonso
Howard Oberstein, The Market Place
*Gary Gabriel, Vmail |
Impact!
Sales & Marketing SiG |
| 9/20/00 |
Partners
and Alliances: The New Channel Ecosystem |
Scott
Creighton, Managing Partner, Siebel Multichannel Services |
Impact!
Sales & Marketing SiG |
| 7/19/00 |
Customer
Loyalty and Retention Strategies |
Lee
Cooper, Chairman and Co-Founder, Strategies Corp.
Mary Parrish, VP/GM and Co-Founder of |
Impact!
Sales & Marketing SiG |
