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Nothing is more critical to the growth of an organization than the development of a world class sales organization. Join us on the evening of November 19, 2002 to hear from successful executives what it takes to build a great sales team. Some of the topics that will be covered during the panel include:

• Finding the right types of sales people for your product and organization.
• Training and motivation.
• Why company size has a big impact on the type of sales organization you need.
• Stumbling blocks and challenges in getting it right.

Panelists for the evenings event include:

Rick Murphy, Sr. Vice President Americas Operations, MSC.Software.
MSC.Software (NYSE: MNS), with annual revenues in excess of $300M, is the leading global provider of simulation software, with related services and systems, that help companies make money, save time and reduce costs associated with designing and testing manufactured products.

Justin Jefferies, VP of Customer Development, of Fieldglass, Inc., a leader in the human procurement systems market.

Robert Edenzon, President, Edenzon Consulting.
Edenzon Consulting specializes in helping companies to build world class sales organizations. Mr. Edenzon has built or managed
sales groups for companies such as GTE, Overture, Ticketmaster, Inference Corp. and Baker & Taylor.

Moderator: Chuck Skiko, IBM Territory Executive.