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Many of the most successful software companies in the world did not start as venture-capital-backed, business-planned endeavors, but as ideas derived from other activities. Some examples are companies created to productize custom software written on behalf of a client, to commercialize technology developed at a university or corporation, or to pursue a dream or a personal hobby.

This workshop is meant to help those who think their idea could become a successful software company. The panelists are experts who will cover the fundamentals, from funding and capitalization strategies, to the assessment of commercial viability, to the ownership and protection of intellectual property.

Panel 1: The Real-Win-Worth Fundamentals
(Is your idea real? Can you win? Is it worth it?)

• Robert Foster, Executive Director, Center for Management in the Information Economy, UCLA
  
• Scott Crist, Garage Technology Ventures
  
• Luis Villalobos, Founder, Tech Coast Angels
  

• Richard Koffler, CEO, Koffler Ventures

Panel 2: Business Formation Fundamentals (Intellectual Property, Corporate Legal,
Accounting, etc.).

• Kevin DeBre, Partner, Brobeck Phleger & Harrison, LLP
  
• Kris Kaufman, Partner, Deloitte & Touche
  
• Kathleen Allen, Director, Technology Commercialization Alliance, University of Southern California
  

Moderator:

• Luis Villalobos, Founder, Tech Coast Angels