Having once been named the youngest Chief Marketing Officer for a Fortune 500 company, Keith Ferrazzi brings his extensive relationships and vast experience to lead YaYa as Chief Executive Officer.

Before joining YaYa, Keith was Chief Marketing Officer for Starwood Hotels & Resorts Worldwide, the youngest CMO in the Fortune 500. While at Starwood, Keith is credited with bringing clarity to the Starwood brand architecture through his positioning and marketing of Starwood's brands including Sheraton; Westin and The Luxury Collection while birthing the new St. Regis and W Hotel brands.

Prior to joining Starwood, Ferrazzi was chief marketing officer of Deloitte Consulting, where he developed and managed the industry's first globally integrated marketing organization. As a result of creative marketing initiatives during Ferrazzi's tenure, Deloitte Consulting's brand recognition moved from the lowest in the industry to second position thus achieving the highest growth rate in the industry that period.

Ferrazzi is a frequent commentator on CNN and CNBC, and has authored a number of pieces for business publications such as the Wall Street Journal and the Harvard Business Review. Keith was named a "Global Leader of Tomorrow" by The World Economic Forum in 1999 and he chairs an effort exploring the linkages between leadership success and spirituality. He was a Crain's Business pick as one of the 40 top business leaders under 40 in 1997.

Mr. Ferrazzi earned a BA from Yale University and an MBA from Harvard Business School.